[… since the sin seems to be on the rise … ]
Describing or introducing a player or a group by a straight comparison to another player or group is weak.
And it can backfire.
Everybody hears music a bit differently, and especially many people believe different aspects of players or performances are what matters most. If you are not on the exact same frequency as your audience member they could find the comparison incomprehensible at best and ridiculous at worst. Or they may not have even heard the compared music or musician.
Now, I think very limited and very specific comparisons are useful (I just did a couple with Lizzo, for example, though I can’t think when I did it recently before that). You should simply hesitate every time the comparison impulse strikes — “is this going to accomplish what I want it to, or even anything at all?”