It started with the AARP publications but it spread since. If the capitalist system now knows it can try to make a buck off my failing ears, sagging skin and creaky joints, I am a known elder in the most American way possible.
Weirdest aspect is that many of the ads even look antique — like some spread from a ’60-’70s slick magazine. Which is supposed to seem familiar and comforting, somehow. But only makes me feel older.