Almost all of these depressing and catastrophic developments were news to me. As I said earlier, in what has proved to be the most surprising frequent topic in this blog, I stopped paying much attention to the operation and its spin-offs after 1978 or so. (I’ve never even seen a “Vacation” movie since I regard Chevy Van Chaser as toxic unfunny.) But the NatLamp story is still enlightening on several levels.
One, in the contest to revive a once-notorious outsider magazine, Punk and CREEM now have to give up the Botch Crown to National Lampoon. Obviously no other publication has fallen as far or squandered so much energy.
Two, this is further confirmation of a most peculiar failure of understanding: reviving a brand is weak and lazy. It’s just throwing out an imitation. Inventing a hit brand is a lot harder, but the real task at hand.
Third, the piece touches on a crucial transformation: NatLamp started as a mixture of the subversive and the sophomoric. And it eventually went with the easier option. Part of that whole horrible wave where racist and sexist and generally bigoted humor was considered “bold” or “rule-breaking,” whereas the opposite type of satire was and is the tough way forward.
Yeh, I know — it’s cheap fun to satirize the squares and the Establishment. But those are extinct. The powerful and smug and cruel and hate-mongers and anti-thinkers are the targets of our time, and they can be fired upon.