An unfortunate, lingering side-effect of the persistent remnants of high-culture arrogance 30 years ago was the following “reasoning”:
Theater and classical music were Serious Art best explained by serious writers for a serious, intelligent audience.
Films and jazz had earned a seat at the lower end of the Serious table, but they had a essential commercial streak that made denouncing big hits something to avoid.
Popular music was garbage and nothing but commerce. So a serious writer who took on pop was a fool. Writing for a tiny audience of other fools. The correct move was dumb writing for dumb people, which would attract a huge audience.
Of course this never worked in practice. (Pointing out that those who read about pop music were already the intellectual fans didn’t seem to make any difference.) So the nonsense has fallen out of favor.
What has replaced it is the notion that gossip and celebrity-drooling will make a lot more bucks than serious discussion. And that, sadly, is hard to deny.